I am an assistant professor at the Singapore Institute of Technology (online version of my curriculum vitae available here). I am part of the Business, Communication and Design cluster, teaching in the Digtal Communications and Integrated Media (DCIM) programme. I am the subject coordinator for Digital Web Analytics and Digital Media Production areas in DCIM, as well as the faculty adviser to the SIT student chapter of the Institute of Public Relations Singapore.
Before joining SIT, I taught at the Department of Communications and New Media at the National University of Singapore for ten years: three years as a teaching assistant and seven years as a lecturer. I received my PhD, Masters of Arts and Bachelors of Social Sciences with Honours from the department and was awarded the NTUC Income Prize for topping my undergraduate cohort.
I am an advocate of open-source software. I am familiar with Linux, with my experience mainly in Debian-based distros such as Ubuntu and Linux Mint. I am also a professional English copywriter and editor with years of experience in a wide range of writing styles, from news writing to scholarly writing.
Like every Singaporean male, I serve National Service. I am a trained combat engineer and am currently on a voluntary extension of my service, serving as a Deputy Brigade Sergeant-Major holding the rank of Second Warrant Officer in the Singapore Armed Forces. I assist my Brigade Commander and Brigade Sergeant-Major in operations planning, as well as supervise training activities and logistics, compliance with training safety and discipline standards of more than 2,000 men and junior commanders in the brigade.
In 2020, I won the Singapore Combat Engineers Formation's National Serviceman of the Year award for my contributions to National Service. In recognition of my sustained contributions to National Service, I was one of the National Day Awards 2021 recipient, receiving the Efficiency Medal (Military).
I am a sixth-generation Singaporean of ethnic Teochew（潮州）Chinese descent. Unfortunately, while I can understand the Teochew dialect, I don't speak it very well. I possess native, first language proficiency in English and Mandarin Chinese.
My research interests range widely. Broadly, I am interested in media effects, public relations, health communication, online misinformation, privacy, AI and big data, and critical theory, especially in Asian contexts. Works that I have published can be found on my CV).
My PhD dissertation investigated the role of emotions in online health misinformation. I am currently a co-principal investigator on the research project "AI, disinformation, and the public good" led by Dr Taberez Neyazi from the National University of Singapore.
I prefer quantitative methods (but I do qualitative research too!) and am familiar with classical statistical analyses used in the field of communications such as t-test, ANOVA, and linear regression. I also have experience with generalized linear models, structural equation modeling, and mixed-effects models.
As part of my open-source software advocacy, I primarily use R: The Project for Statistical Computing with RStudio to analyse my data and visualize them. For Python, I use the Anaconda distribution to conduct statistical analysis, data visualization, big data analysis, and machine learning. In terms of machine learning, my main interest is in Natural Language Processing.
Classes I have previously taught include quantitative research methods, media writing, and media production (print and web). My core teaching expertise is effectively teaching the technical (e.g. copywriting, copyediting, visual design, coding, applied statistics) to students without any technical background. Many of my students have graduated to become successful, technically competent, and well-rounded industry professionals.
I strongly believe that communication professionals and scholars need sufficient technical expertise to understand programmers and computer scientists so that they can better integrate their communication and social science expertise and perspectives into the development and application of digital technology.
Professionally, I write and instruct in English, but my native-level proficiency in Mandarin Chinese is an additional teaching asset. I can code-switch easily in teaching, which is especially helpful for Chinese students whose English is a second language. I am highly experienced in helping both Chinese students and researchers at all levels to overcome their structural English disadvantage in professional speaking and writing.
I am grateful that my students rate me as an excellent teacher. I have won multiple teaching awards (see here, here and here) and I have been placed on the Faculty of Arts and Social Science's Honour Roll for winning the Graduate Student Teaching Award three consecutive times. An ex-student blogged about taking my class here.
Below are selected comments from the thousands I have received in my teaching evaluations over the years
Need to get in touch about my research, propose a collaboration, or to get a reference letter? Drop me a line using the form below.